
Honeysuckle White Turkey
Honeysuckle White turkey is a consumer product found in grocery stores across the nation. This is a full rebranding design system including print campaigns, social media, digital interaction and point of purchase.

Independent family farmers are the foundation of this brand. These stories become the building blocks of the brand guide in addition to brand language, typography, color, graphic devices and photography.






DESIGN SYSTEM
Building on the traditional farming imagery and injecting modern typography and colors creates a forward thinking brand that consumers can relate to.




IMAGERY
Rural landscapes, farmer portraits, high end recipe shots and candid photojournalism all play a part in the brand.




All these elements of the brand come to life in print, social media, instore point of purchase and digital applications.






